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Wipes Get a Spokesperson

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By: Jamie Matusow

Editor-in-Chief


Actress Virginia Williams provides a fresh voice for wipes. (PRNewsFoto/La Fresh Group)
La Fresh Group has announced that television actress Virginia Williams will become company spokesperson and the “face” of all La Fresh brands, including its new Eco-Beauty line.
 
“Virginia’s inner radiance, natural beauty and eco-sensibility are the embodiment of La Fresh,” said Eve Yen, founder of La Fresh Group and Diamond Wipes International (DWI).
 
In other news from DWI, Yen announced a leap forward in its initiative to go green. The company has completed construction of its clean energy solar installation, which is expected to generate 548,544 kilowatt hours of electricity per year for its Southern California manufacturing facility.

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